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  • Why I am breaking up with the Wellness Industry


    WHY I AM BREAKING UP WITH THE WELLNESS INDUSTRY The title of this article was inspired by my very good friend Coach Dave Nixon who recently wrote an article called “Why I am breaking up with the fitness industry”. So Dave, thank you for inspiring me to write this article! Make sure you have a read of his article also. Before I launch into it I feel I need to write a little disclaimer: However you choose to interpret what I write below, this article is coming from a place of compassion for PEOPLE. All people. Those in the industry, those at mercy to the industry, those benefiting from the industry, and anybody else who is affected by it. I am not claiming that everybody in the industry is selling what I write below, the point of this is to simply question the assumed. Question. Always question. Also, it is

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    Recently I was having a chat with my good friend Dr Jake Currie (Founder of Posture HQ – Coming Soon) about a show that was aired on SBS about a condition called “Orthorexia Nervosa”. Orthorexia is an eating disorder characterised by an extreme or excessive preoccupation with avoiding foods perceived to be unhealthy. It is not officially recognised by the American Psychiatric Association, but its place in society is undeniable. I’m going to start this out by saying with zero doubt that I definitely had this at one stage in my “health” journey. I was on a learning rampage, watching documentaries, reading books, speaking with people in the industry about health, what constitutes a healthy diet, and asking questions like how am I to increase my energy, vitality, longevity and my own personal environmental sustainability. I was putting it all to practise! What it resulted in was this huge body of

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    To whomever is reading, I am sitting here sipping on a long black (and a juice of course), bathing in the sunlight with some friends, and absolutely filled with gratitude. This morning we discovered we had been named Top 3 in the Sunday Mail 2014 QLD’s Top 100 food experiences. Our business has been transforming along side our own personal transformations, from a 100% raw vegan cafe in sleepy Buderim, to a larger, busier whole foods cafe now on the Esplanade at Mooloolaba. Since last year being named somewhere around the Top 60 or 70, we have been tirelessly working to understand more about who you are, what you are wanting, what the world is needing, and it seems to have been working! A lot of this has been coming with our own revelations about what our business should be, and how it should operate. I’m not sure if we have

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    Have you ever had one of those moments when your heart stops, in fact, a moment where everything seems to stop. A moment when you were completely ripped from your thoughts, your ideas, your identity. I had one of these recently. We had just shut the doors on a big day at the cafe, and I was resting on the couch inside the cafe while Moni and Dan made some afternoon tea for us all. There was a knock on the cafe door and standing there were two policemen. My initial reaction was that maybe they saw the Instagram post from my gorgeous friend Lizz from Gypsy Stonetalking about the sweet shirt I was wearing that said “FUCK GLUTEN”. Turns out they hadn’t heard about it… Yet. Anyway, they began to speak as cops usually do (with practically zero emotion). Here’s how it went. “Hi can we speak to the

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    November 7th 2009. Right before our journey of health and happiness began. Our normal day would look like this: Wake up (completely hungover) at 11am, grab the closest beach towel and go for a swim in the crystal clear waters of Lord Howe Island lagoon. This was only the most beautiful place on earth, but with foggy eyes from the night before we weren’t really in a state to appreciate this. Then, with grumbling stomaches, we would head to the local store and grab a beef burger and chips coated in table salt and dripping with oil. Mmmm. 2pm, we were finally beginning to wake up after smashing a few coffees at the local cafe. We would head to the beach to hang with our friends and have a few alcoholic beverages.. and then maybe a few more… 4pm we would start work at a great little restaurant of the

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“If you want to make that glass of juice actually worth drinking, make sure it`s cold pressed. I don’t bother drinking anything but. Cold pressed juice retains all of the vitamins and minerals from the vegetables it came from, so you’ll reap maximum benefits. It’s the best way to cleanse and nourish your body.”
– Jess Ainscough, Author &





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